Question:
How to market professional video content from CES 2017?
I am a videographer who attended CES 2017 with my team and captured high-quality footage of various exhibits and interviews with prominent companies. I am looking for potential buyers or platforms that are interested in purchasing or distributing this type of content. Do you have any suggestions or tips on how to approach this?
Answer:
CES 2017 was one of the biggest and most influential tech events of the year, showcasing the latest innovations and trends in consumer electronics. If you were lucky enough to attend and capture some amazing video content, you might be wondering how to make the most of it and reach a wider audience.
Video marketing is a powerful tool that can help you boost your brand awareness, generate leads, and increase sales. According to The State of Video Marketing in 2018, 81% of businesses use video as a marketing tool, a number that is up from 63% from the 2017 report. However, creating video content is only half the battle. You also need to know how to market it effectively and find the right buyers or platforms for your content.
Here are some tips on how to market your professional video content from CES 2017:
Identify your target audience and goals.
Before you start marketing your video content, you need to have a clear idea of who you want to reach and what you want to achieve. Do you want to sell your footage to a media outlet, a tech company, or an online platform? Do you want to use your video content to promote your own brand, products, or services? Do you want to educate, entertain, or inspire your viewers? Having a specific audience and goal in mind will help you craft your message and choose the best channels for your video marketing campaign.
Optimize your video content for SEO and social media.
To increase the visibility and reach of your video content, you need to optimize it for search engines and social media platforms. This means using relevant keywords, titles, descriptions, tags, and thumbnails for your videos, as well as adding captions, transcripts, and subtitles for accessibility and engagement. You should also create different versions of your video content for different platforms, such as YouTube, Facebook, Instagram, Twitter, and LinkedIn, and tailor them to the specific formats, lengths, and audiences of each platform.
Leverage your network and connections.
One of the best ways to market your video content is to tap into your existing network and connections. You can reach out to the companies and influencers that you interviewed or featured in your video content and ask them to share it with their followers. You can also contact the organizers and sponsors of CES 2017 and see if they are interested in featuring your video content on their websites, newsletters, or social media accounts. You can also use hashtags, mentions, and tags to join the online conversations and communities around CES 2017 and showcase your video content to relevant and interested users.
Explore paid and organic distribution options.
Depending on your budget and goals, you can also consider using paid and organic distribution options to market your video content. For example, you can use Google Ads, Facebook Ads, or YouTube Ads to run targeted and cost-effective video ads that can drive traffic, leads, and sales to your website or landing page. You can also use platforms like Wyzowl, VideoHive, or Pond5 to sell or license your video content to other businesses or creators who are looking for high-quality footage from CES 2017. You can also use platforms like Medium, Quora, or Reddit to share your video content with relevant and engaged audiences who are interested in the topics and trends covered by CES 2017.
By following these tips, you can market your professional video content from CES 2017 and reach a larger and more qualified audience. Video marketing is a great way to showcase your expertise, creativity, and value as a videographer and a marketer. Don’t let your video content go to waste. Use it to grow your brand and business.
Leave a Reply